The brand tone was sleek and refined, therefore communicating it through the model photographs was critical. The model session and product shoot were designed and executed with the brand language and tone in mind.
A professional model shot highlighting the new range that the brand has to offer was executed. The model’s backdrop and clothing were maintained consistent with the light beige of the products. The model’s sleek and clean makeup complements the products’ chic elegance.
When it comes to beauty products, it is critical for the consumer to have an understanding about the look and feel of the product when applied. As a result, having a model portray the colour of the lipstick while holding it helps to showcase the product in the best light. A touch of petite gold jewellery connects the gold on the product together, while the red lipstick and red painted on her nails complete the image. Because the brand’s attitude is refined, exquisite, and luxury, a closeup on the lips is appropriate.
The simplest visuals always get the most attention. The simple arrangement of the products stacked on top of one another adds structure to the image. The faint reflection beneath the objects gives a nice touch without overpowering the image or the products. Showing the texture and shade with only one component open, while its cap put opposite it, binds the structure together, making it classy and exquisite.
Playing with the structure of the product component, the items put side by side display the shade range the brand has to offer. To complement the brand colours, the light beige in the background helps to showcase the product’s colour. The focused light on the products that emerges from the background lends a high-end touch to the whole image. Some products are opened halfway, while others are opened completely, to illustrate how the product looks while also hinting at its texture.